Mang Inasal, the Philippines' Grill Expert, is known to customers as the brand that delightfully serves Ihaw-Sarap food and Unli-Saya experience since 2003.
Mang Inasal, the Philippines’ Grill Expert, has been serving mouthwatering Ihaw-Sarap food and Unli-Saya experiences for over 20 years.
Our founder, Edgar “Injap” Sia II, opened the first location in his hometown of Iloilo City in 2003, when he was just 26. And he chose a brand name that pays tribute to all the grill masters who’ve perfected the art of cooking Iloilo’s most famous dish.
From the start, we paired the country’s best-tasting Chicken Inasal with Unli-Rice (unlimited rice), a first for any Filipino fast-food restaurant. This irresistible combination soon won the Unli-Love of Filipinos across the nation.
It wasn’t long before we were winning awards for excellence as a fast- growing quick-service restaurant and an excellent Filipino franchise.
Mission
To serve great tasting food, bringing the joy of eating to everyone.
Vision
To be the world’s best grilled chicken.
Values
Customer Focus
Speed with Exellence
Humility to Listen and Learn
Spirit of Family and Fun
Integrity
As part of our commitment to delivering Unli-Saya experiences, we’ve enhanced our presence on social media. In 2022, we proudly launched Mang Inasal Nation, the first Philippine restaurant-managed social community. With over 200,000 members, this exclusive Facebook Group has successfully connected us with our valued customers in one engaging platform.
Today, we continue our winning tradition of excellence, ensuring that you enjoy the best Ihaw-Sarap food and Unli-Saya experiences, wherever and however you choose to savor them.
| Mang Inasal Awards (2022-2025) | ||
| 2025 | 60th Anvil Awards | Gold Anvil for Pork BBQ Media Launch under the PR Programs – Marketing and Brand Communication category |
| 2025 | 60th Anvil Awards | Gold Anvil for #MangInasalKahitSaan Digital and PR campaign under the PR Programs – Best Use of Digital category |
| 2025 | 60th Anvil Awards | Silver Anvil for “Love the Flavors, Love the Philippines” under the PR Programs – Arts & Culture/Heritage/Tourism category, |
| 2024 | Brand Finance | ASEAN’s fastest-growing brand in Southeast Asia in 2024 |
| 2024 | Brand Finance | Strongest Brand in the Philippines |
| 2024 | Kantar BrandZ | Most Valuable Philippine Brand, Fast Food |
| 2024 | Campaign Asia-Pacific | 7th Place – Top 10 Food Brands in Southeast Asia 3rd Place – Top 10 Food Brands in the Philippines |
| 2024 | Franchising Excellence Awards | Best Marketing Campaign – Large-Scale Food Business (Hall of Fame) – Mang Inasal |
| 2024 | 21st International Business Awards | Influencer Marketing Campaign of the Year (Gold) for Pioneering A New Era of Marketing with the Mang Inasal Creators’ Circle (MICC) |
| 2024 | 21st International Business Awards | Engaged Community of the Year (Gold) for Mang Inasal Nation |
| 2024 | 21st International Business Awards | Viral Marketing Campaign of the Year (Silver) for NBA Superstar Dwight Howard’s Love for Mang Inasal goes Viral |
| 2024 | 21st International Business Awards | Communications or PR Campaign of the Year – Community Engagement (Bronze) for #ILoveMangInasal Campaign |
| 2024 | 20th Philippine Quill Awards | Communication Management – Customer Relations (Award of Excellence) for Mang Inasal Nation Facebook Group |
| 2024 | 20th Philippine Quill Awards | Communication Skills – Social Media (Award of Excellence) for #ILoveMangInasal Facebook Page Content Revamp |
| 2024 | 20th Philippine Quill Awards | Communication Management – Marketing, Advertising, and Brand Communication (Award of Excellence) for #MangInasalFamilyFiesta TikTok Challenge |
| 2024 | 20th Philippine Quill Awards | Communication Skills – Social Media (Award of Merit) for Mang Inasal Creators’ Circle |
| 2024 | 59th Anvil Awards | Best Use of Social Media (Gold) for Mang Inasal Nation Facebook Group |
| 2024 | 59th Anvil Awards | Best Use of Influencer Marketing (Gold) for Mang Inasal Creators’ Circle |
| 2024 | 59th Anvil Awards | Best Use of Social Media (Gold) for #MangInasalMOMents Mother’s Day Celebration |
| 2024 | 59th Anvil Awards | Best Use of Social Media (Gold) for #ILoveMangInasal Facebook Page Content Revamp |
| 2024 | 59th Anvil Awards | Marketing and Brand Communication (Silver) for #NationalHaloHaloBlowout |
| 2024 | 11th Annual Asia-Pacific Stevie Awards | Innovation in the Use of Viral Media/Word of Mouth (Silver) for #MangInasalMOMents Mother’s Day DPR Campaign |
| 2024 | 11th Annual Asia-Pacific Stevie Awards | Innovation in the Use of Social Media (Bronze) for #MangInasalAt20 Anniversary Milestone |
| 2024 | 11th Annual Asia-Pacific Stevie Awards | Innovation in the Use of Viral Media/Word of Mouth (Bronze) for Dwight Howard’s Love for Mang Inasal |
| 2024 | 11th Annual Asia-Pacific Stevie Awards | Most Innovative Communications Team of the Year (Bronze) for Mang Inasal’s Digital and Public Relations Group |
| 2024 | Marketing Excellence Awards 2024 | Excellence in Anniversary Marketing (Gold) for #MangInasalAt20: The 20th Anniversary Digital and PR Campaign |
| 2024 | Marketing Excellence Awards 2024 | Excellence in Influencer/KOLs Marketing (Silver) for Mang Inasal Creators’ Circle |
| 2024 | Marketing Excellence Awards 2024 | Excellence in Customer Engagement (Silver) for National Halo-Halo Blowout |
| 2024 | Marketing Excellence Awards 2024 | Excellence in Integrated Marketing (Bronze) for MAS Juicy Campaign |
| 2024 | Marketing Excellence Awards 2024 | Marketing Leader of the Year (Bronze) for Mang Inasal Marketing Head Allan C.Tan |
| 2024 | Marketing Excellence Awards 2024 | Marketing Team of the Year (Bronze) for Mang Inasal Marketing Team |
| 2024 | Grab Fan Faves | Platinum Winner, Roasted Chicken Category – PM1 |
| 2024 | Grab Fan Faves | Trending Favorites Winner, Dessert Category – ECHH |
| 2024 | Grab Fan Faves | Trending Favorites Winner, Filipino Category – Pork BBQ |
| 2023 | 58th Anvil Awards | Public Relations Tool – Social Media (Silver) for Mother’s Day #MomsRuleAtMangInasal |
| 2023 | 2023 Asia-Pacific Stevie Awards | Innovation in the Use of Viral Media or Word of Mouth (Gold) for #MangInasalFamilyFiesta TikTok Challenge |
| 2023 | PANAta Awards 2023 | Effective Use of Marketing Channels – Single Medium-Digital (Silver) for #MangInasalFamilyFiesta TikTok Challenge |
| 2023 | Dragons of Asia | Best Brand Building/Awareness Campaign (Black Dragon) for Mang Inasal Creators’ Circle |
| 2023 | Grab Fan Faves | Platinum Winner, Roasted Chicken Category – PM1 |
| 2023 | Grab Fan Faves | Platinum Winner, Dessert Category – ECHH |
| 2023 | Grab Fan Faves | Nominee, Operational Excellence |
| 2023 | TripZilla Philippines | No. 1 Inasal Place in Manila |
| 2023 | PUBLiCUS Asia Inc. | 2nd Place – Most Endeared Restaurant Brands in PAHAYAG 2023-Q2 Survey |
| 2023 | RP-Mission and Development Foundation Inc. | Top 3 Fast Food Restaurant in the Philippines |
| 2022 | Marketing Excellence Awards 2022 | Excellence in Viral Marketing (Silver) for 16 Cups Challenge |