Mang Inasal bags silver Anvil for National Halo-Halo Sarap Day
Posted on 10 Apr 2018
Mang Inasal’s National Halo-Halo Sarap Day recently garnered a silver Anvil from the Public Relations Society of the Philippines (PRSP).
Entered by Ripple 8, the PR arm of advertising agency DDB Group Philippines, the Mang Inasal activation held in March 2017 was amplified by a PR stunt the agency initiated, resulting in encouraging remarks given by chefs and food bloggers who tasted Mang Inasal’s Pinoy Halo-Halo for the first time. PRSP acknowledged how the PR effort resulted in stronger and wider interest in the flagship dessert.
MI’s Marketing Director Mike Dumaual (third from left) and Brand Manager Paygee Palmos (with Anvil trophy) received the honor with Ripple 8 Managing Director Bobby Vito (second from right) from PRSP officials (from left): past PRSP president Bong Osorio, APR; 2017 PRSP president Jika Mendoza-Dalupan, APR; and PRSP 53rd Anvil Chair Owen Cammayo.
The Anvil Awards is considered the Oscars’ of PR practice in the Philippines. It is given annually by a multi-sectoral jury to outstanding PR programs and tools that have met the jury’s stringent standards. Prominent Media and Communication personality Herminio B. Coloma, Jr. led the 53 rd Anvil Awards Board of Jurors.
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